Context
Going Out is a in-store dining experience that lets customers earn discounts and rewards at their favorite restaurants.
As a Staff Product Designer, I joined early to help shape the product from its earliest stages through launch. Going Out expanded DoorDash's product offering by allowing users to go beyond delivery and stepping into stores.
Our team was a small group of 3 designers. I worked on a number of initiatives including; a new user experience, filtering system, and rewards.
The Work
Filter Sheet
Filter Pills
To help new Going Out customers quickly understand the experience, I introduced a new, user onboarding flow (NUX) featuring a short demo video and a concise product overview—marking DoorDash’s first use of video inside the app.
To increase customer attrition, we worked on a new loyalty program that would allow Going Out users to gain more discounts and perks the more they use the product.
To increase discovery, I introduced filters that help Going Out customers find discounts quickly without scrolling through hundreds of restaurants across multiple tabs. Since launching this feature, we’ve seen an increase in deal redemptions.