Context
As the #1 product priority at Twitter, we needed to make changes to increase growth and the longevity of Spaces. In the end, I built a recorded Spaces experience that unlocked the ability for users to replay Spaces, even after they have ended.
Why Recording?
In the beginning, Spaces were only accessible Live. This meant that if you weren't on Twitter as it was happening, you would miss the Space. This frustrated a lot of users and we identified this being one of the core issues contributing to the decline in usage.
We spoke to users and got valuable feedback around what a potential recording experience should feel like before, during, and after.
Recording Experience
Onboarding modal
The onboarding modal provided important information to users that they were entering a Space that was recording.
Entrypoint
Introduced a new recording card that users could access from their timeline.
Card metadata gave important information about the Space including: audience count, time metadata, Space title, and CTA.
Recording UI
A recording badge indicated to listeners that the Space they are listening to was being recorded.
Clipping
As a follow up, we introduced a clipping feature that gave listeners the ability to clip parts of a recorded Space to share to their followers.
Results
After experimentation, we learned that recording not only extended the value of a Space, but it also brought consistent growth to the platform. Recording also unlocked new features for the team including a Spaces tab, clipping, and monetization.
Monthly users at the start of experiment
Monthly users at the end of experiment