Context
Bringing social to Fantasy.
The previous experience for viewing the play by play of your Fantasy matchup wass outdated, and didn't provide enough information for users aside from basic play details. Users expressed interest in something more robust, fun, and modern.
We built Fantasy Feed as the "timeline" for your Fantasy matchup. This would unlock new experiences for users including the ability to comment and react to plays, bringing an entirely new social system to Fantasy sports.
Research
Over the course of a month, we spoke to many users around their frustrations with our gamed experience, specifically on the matchup page. Following their matchup play by play was not the most intuitive experience and uses wanted something that felt more like an "experience" rather than just a list of plays.
Experience
Entrypoint
During matchups, plays will cycle through on the matchup screen.
I took a minimal approach here to ensure that users can still view their matchup while following the play by play.
Feed
The main feed allowed switching between matchups in your league and detailed play cards for your players in your matchup.
Comments
Tapping into a Play brings up its comment section for users to interact with each other.
Reactions
Reactions are present with the main feed and comment sections.
Outcome
Fantasy Feed was met with initial praise from users and is currently in its second year of usage. Since its launch in August 2025 with NFL, we've since expanded to other sports such as basketball and baseball with plans for other sports and games within the Yahoo Fantasy App.
3x
The amount of users used Fantasy Feed over its predecessor
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What this number measures, in one line.